YEAR
2023 / 2024
CLIENT
Channel 4
DELIVERABLES
Thumbnails, Social Posts
OVERVIEW
Worked at Channel 4 on 4.0, their social-first brand featuring top UK creators like Nella Rose and Harry Pinero. My work focused on expanding their brand engagement and growing their youth subscriber base across YouTube, TikTok, and Instagram. This involved designing all key creative assets, including thumbnail packaging, key art, image artworking, and reactive social content.
Reaching over a million followers across social, Channel 4.0 has built a loyal and engaged fanbase of viewers, who consistency seek fresh content. From fun parody social posts to illustrative Valentine's messages, my designs were created with a social first approach, with the intent of speaking directly to their audience.
Thumbnail Design
A primary responsibility was to design thumbnails for Channel 4.0's YouTube account, reaching over 600k subscribers and accumulating millions of UK viewers. Thumbnails were created to be enticing and attractive, and contributed significantly to the overall performance and success of the brand.
Harry Pinero's MAD Wizardry Skills with Mariam Musa
Crowd Sauce
1.4M+ views
Who Doesn’t Brush Their TEETH?! Nella, Adeola or Chloe?
Trash Talk
300k+ views
Woman STEALS from
Nella Rose?!
Tapped Out
800k+ views
Adeola Catches MISSING Baby Daddy in CROYDON!
Tapped Out
300k+ views
Billythegoat WRESTLES
14 Foot Snake
Goated
200k+ views
Who Doesn’t Brush Their TEETH?! Nella, Adeola or Chloe?
Trash Talk
100k views
Michael Dapaah, Konan, Chloe & Mariam GET ROWDY
Worst In Class
500k+ views
AITCH GOES
BACK TO SCHOOL
Worst In Class
400k+ views
Michael Dapaah, Konan, Chloe & Mariam GET ROWDY
Worst In Class
500k+ views
Billythegoat WRESTLES
14 Foot Snake
Goated
500k+ views
Who Doesn’t Brush Their TEETH?! Nella, Adeola or Chloe?
Trash Talk
500k+ views
Michael Dapaah, Konan, Chloe & Mariam GET ROWDY
Tapped Out
500k+ views
AITCH GOES BACK
TO SCHOOL
Worst In Class
500k+ views
Who Doesn't Shower Before
Going On Set?
Trash Talk
500k+ views
Minor Issues
A panel of sharp-tongued kids tear into celebrities and social guests in Channel 4.0's most viewed series to date.
Work for the commission included designing the primary key visuals, in addition to supporting social media posts to promote each weekly episode.
Key Visuals
New shows would be commissioned quickly and supporting key art would require a fast turnaround. Using supplied title treatment and set photography, my role was to design visuals which would encapsulate the show and encourage viewers to click on the video, through enticing thumbnails.
