YEAR
2024
CLIENT
Channel 4
DELIVERABLES
Motion Graphics,
Social Branding,
Title Treatment
OVERVIEW
The highly successful Married at First Sight UK returned for its ninth series on Channel 4. Working closely with a team of producers, editors and commissioners, I delivered a design package to help amplify the social and digital marketing campaign.
Design assets were created for both the core series, in addition to its companion podcast series ‘MAFS UK: It’s Official!’, which aired weekly on E4 and YouTube.
OVERVIEW
The highly successful Married at First Sight UK returned for its ninth series on Channel 4. Working closely with a team of producers, editors and commissioners, I delivered a design package to help amplify the social and digital marketing campaign.
Design assets were created for both the core series, in addition to its companion podcast series ‘MAFS UK: It’s Official!’, which aired weekly on E4 and YouTube.
YEAR
2024
CLIENT
Channel 4
The Brief
Building upon the work created for the 2023 campaign, this year's digital campaign focused on engaging with MAFS' fans across social, leaning into a group chat theme that promoted discussion amongst the show's most engaged viewers.
The graphics package was designed to feel native for social, adopting a simplified and direct aesthetic which could scale across a range of digital assets from iconography to motion graphics.
It's Official! Podcast
To complement the main series, MAFS UK: It's Official was a visual podcast broadcast weekly on E4 and YouTube, where the week's events and twists were discussed with host Chloe Burrows. The main title card for the series, along with supporting digital assets, was created as part of the show's visual identity.
The keyart treatment, supported by the Channel 4's Pictures team was adapted across different digital touchpoints, including the Channel 4 streaming app and partner distribution platforms including Sky and Apple TV.
