Beta
YEAR
2024
CLIENT
Channel 4
DELIVERABLES
Motion Graphics,
Social Branding,
Title Treatment
OVERVIEW
For the ninth series of Married at First Sight UK, I partnered with producers, editors and commissioners at Channel 4 to deliver a full design package supporting the social and digital marketing campaign. Building on the 2023 campaign, this year’s campaign leaned into a “group chat” theme to spark conversation among the show’s most engaged fans.
I created a suite of social-native assets for both the main series and its companion podcast, MAFS UK: It’s Official! The design package adopted a simplified, direct aesthetic that could scale from iconography through to motion graphics, ensuring flexibility across all digital touchpoints.
OVERVIEW
The highly successful Married at First Sight UK returned for its ninth series on Channel 4. Working closely with a team of producers, editors and commissioners, I delivered a design package to help amplify the social and digital marketing campaign.
Design assets were created for both the core series, in addition to its companion podcast series ‘MAFS UK: It’s Official!’, which aired weekly on E4 and YouTube.
YEAR
2024
CLIENT
Channel 4
It's Official! Podcast
To complement the main series, MAFS UK: It's Official was a visual podcast broadcast weekly on E4 and YouTube, where the week's events and twists were discussed with host Chloe Burrows. The main title card for the series, along with supporting digital assets, was created as part of the show's visual identity.
The keyart treatment, supported by the Channel 4's Pictures team was adapted across different digital touchpoints, including the Channel 4 streaming app and partner distribution platforms including Sky and Apple TV.
