Beta
Overview
I worked on the digital rebrand for Sky Sports, helping redefine how the brand shows up across marketing and live sports moments. I designed a new toolkit of high-performance marketing and fixture-based ads, focusing on clarity, pace, and consistency across platforms. Working closely with Sky Sports’ brand and social teams, I helped shape a flexible system that could scale across multiple sports while staying bold, dynamic, and unmistakably Sky Sports.
Year
2025
Client
Sky Sports
Design Skills
Brand
Motion Design
Digital
Initial exploration, focused on how to adopt the new Sky Sports toolkit into an automated design system, bringing the new brand identity to the forefront. Exploration focused on different composition layouts, usage of editorial imagery and mechanisms to implement the stage into the heart of our creative.
The new brand identity extended into video, with bespoke end boards tailored to many different sports across the brand from the NFL to Formula 1.
Adapted from the work created for broadcast, I redesigned each background into social display formats and created a streamlined dropdown system, which could easily generate end boards tailored to a specific event and pricing.
Conclusion
The next stage, was to develop a campaign aesthetic which ensured there was cohesion with the parent Disney Moment Makers brand. The pastel blue colour palette was considered as inviting and neutral, enabling our campaign materials to be visually accessible. The palette was applied across two key video deliverables, an instruction video and a cut-down vertical video for Instagram Stories.
