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Overview
As part of the launch campaign for Queenie, Channel 4’s major 2024 drama, 4Studio was tasked with creating a suite of supporting social content. Drawing inspiration from the original Queenie book cover, I developed a visual identity that brought this shoulder content to life, while ensuring it remained cohesive with the wider 360 campaign.
Year
2024
Client
Channel 4
Design Skills
Motion Design
Social
The typography was based on the existing Channel 4 Headline font, but motified with a drop shadow effect, inspired by the original Queenie book cover aesthetic.
A two tier typographic lockup was constructed and replicated across the social campaign.
Social Campaign
The visual identity for the campaign was translated across to a digital campaign to amplify the launch of Queenie on Channel 4's social and digital platforms, including YouTube and Instagram, through a series of motion graphics and static social posts.
As part of the launch event campaign, I designed a custom Queenie inspired banknote. These celebratory banknotes were created for digital and print usage, with the notes later being presented to talent at the press launch event in Brixton, London.
The creative process included sourcing reference materials, creating a two-tone colour palette that aligned with the show's core identity, and sourcing an appropriate photograph of Queenie to use on the banknote.
